Celebrating the joy and ingenuity of small and lightweight vehicles
For too long, increased size, power, comfort and extensive feature lists have led trends in automotive with the smaller, lighter offerings seen as too ‘budget’ or ‘do-gooder’ to be cool, prestigious or exciting.
We disagree.
Reducing weight & size to enhance motion is a refined art across motor racing, cycling, yachting, flying and even just running. The high value of a Kg saved drives some incredible innovation and the results are some highly engaging experiences.
Passenger vehicles often seem to be focused on insulating us from the motion, apologising for the journey and trying to compensate with living room-like comfort. The impacts of this on the planet, congestion, pedestrians and parking space is well enough documented and berating those who choose or build these is not our purpose.
With Superleggera, we want to celebrate the joy of driving, riding or being driven in something which was built around motion; simple, focused and elegant. By sharing the ingenuity behind these products, we hope to make the journey as important as the destination.